Sponsored by
In Partnership with
From: Saturday, Jul 18, 2015
To: Sunday, Jul 19, 2015
Axosoft Headquarters
13835 N. Northsight Blvd.
Suite #205
Scottsdale, AZ 85260
Free, thanks to the generosity of our sponsors!
Aimed at:
Girls age 12 - 17

#ItWasNeverADress STEAM Conference 2015 Agenda

Attendees Arrive: Registration

Opening Remarks

Phoenix Mayor Greg Stanton
Lawdan Shojaee
Lauren McBurnett, Miss Gilbert
Kaitlin Vortherms, Miss Phoenix
Tania Katan, Miss Understood

Framing the Conference

Lawdan Shojaee, CEO of Axosoft


David Dodge, Casey Klecan, and the CodaKid team

Oh no! Facebook has been hacked and the hackers are leaking embarrassing photos of everyone on the internet. It’s up to you, Programmer Girl, to save the day! David Dodge, CodaKid Founder and CEO, will help the girls code a text-based decision game where Programmer Girl has to save the internet from the destruction of hackers.


Increase Your Confidence: Turn Your Inner Critic into Your Inner Champion

Hilary Weber, Founder of Opportu

Negative self-talk, also known as the “Inner Critic”, is one of the most pervasive and limiting forces in people’s lives (especially for women), yet very few know how to deal with it or are even fully conscious of the huge impact it has on them. In this interactive workshop, Hilary Weber will take each participant and the group as a whole through a personalized, powerful, hands-on workshop that will enable a first big step toward “reprogramming” your Inner Critic to be your biggest, most loyal supporter.


Increasing Confidence Workshop (Continued)

Hilary Weber


Publicity Hacking

Evan Clark, Founder and Creative Director of Spectrum Experience

An interactive workshop to show students that viral ideas can come from anyone. Participants will explore how to help organizations and people (causes and concerns) glean the attention they need to make a difference in the world. Through fun (and conscious) publicity stunts, girls will break into small groups to create their own media worthy stunt for a good cause!

"Idea Creation" & Closing Remarks

Lawdan Shojaee, CEO of Axosoft

What kind of STEAM club do you want to start? Why is it important to you? Why is it important to other girls at your school? This is your chance to come up with a new club or after-school program and learn how to turn it into a reality!

How to raise funding: GoFundMe.com

Lawdan Shojaee, CEO of Axosoft

Now that you’ve figured out you Why…How are you going to fund it? CEO of Axosoft, Lawdan Shojaee will show you the ins and outs of GoFundMe, so that you can make your Why a reality.


Identity Molecule: Breaking Stereotypes

Melissa Medvin, Associate Director of Arizona Regional Office of the Anti-Defamation League

The Anti-Defamation League’s anti-bias education model starts with building identity, moves into examining bias, then confronting bias. This workshop is a stepping-stone in the development, and understanding, of identity. Girls will learn who they are and why they matter in the world.

Personal Brand Building

Sara Breeding, Marketing Unicorn at Axosoft

Everyone has a personal brand, each message you put out into the world is a chance to shape that brand. Sara will address the longevity and responsibility of using social media to build your personal brand. She will talk about her own experiences, weave in Dos and Don’ts and then show examples of people in the public eye who have used social media in both ways.


Writing a Request Letter

Lawdan Shojaee, CEO of Axosoft

Ok, so you’ve got your Why, you know how to use GoFundMe, what’s next? It’s time to write a clear, concise letter that engages your teachers, family, and GoFundMe audience so they understand your idea and how they can help you grow it.

Listen Up! I’ve Got an Awesome Idea!

Tania Katan, Curator of Code at Axosoft

Have you ever wanted to shout to your teachers, parents, or well-meaning adults, “LISTEN UP! I’ve got an awesome idea!”? In this interactive workshop, you’ll learn how to find–and use–your voice in order to get adults to listen to your important ideas and support them!


Wearable Tech Workshop: Do-It-Together Cape Creation

Hilary Harp, Associate Professor of Sculpture at Arizona State University

Hilary Harp will use curriculum provided by Jessica Rajko, an interdisciplinary digital media artist and professor at Arizona State University’s School of Film, Dance and Theatre, to help the girls create wearable technology. In this hands on workshop each girl will design a cape that lights up using LEDs to find, and claim, their inner superhero!


Entrepreneurship: Creating a Plan for STEAM Education

Lawdan Shojaee, CEO of Axosoft

Show your teacher you did your homework and present her/him with statistics, stories, and websites of schools who have implemented STEAM clubs and organizations successfully! Maybe there’s a school where two girls started the Science of Art Club and now students’ test scores in Science and Art are off the charts! You will leave this conference with confidence and concrete examples of how to put together a Presentation, Business Plan, Pitch, and an understanding of Why all of this is so important in the world! And, just like adult entrepreneurs who are forging new paths and need a little help sometimes, you’ll have an Advisory Board made up of community-leaders who will give you advice, answer questions, and check in with you throughout the school-year.

Closing Remarks

Tania Katan, Curator of Code at Axosoft